Syllabus ( SSTR 648 )
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Basic information
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Course title: |
New Product And Technology Development |
Course code: |
SSTR 648 |
Lecturer: |
Prof. Dr. Salih Zeki İMAMOĞLU
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ECTS credits: |
7.5 |
GTU credits: |
3 (3+0+0) |
Year, Semester: |
1/2, Fall and Spring |
Level of course: |
Second Cycle (Master's) |
Type of course: |
Area Elective
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Language of instruction: |
Turkish
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Mode of delivery: |
Face to face
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Pre- and co-requisites: |
none |
Professional practice: |
No |
Purpose of the course: |
The aim of this course is to study all the stages of product and process development from a product’s conception to its launch in the market place and to help the participants gain a wider perspective on innovation and new product and technology development process. |
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Learning outcomes
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Upon successful completion of this course, students will be able to:
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appreciate the need and importance of new product development that satisfy the needs of customers,
Contribution to Program Outcomes
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Define and manipulate advanced concepts of Science of Strategy
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Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
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Find out new methods to improve his/her knowledge
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Effectively express his/her research ideas and findings both orally and in writing
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Defend research outcomes at seminars and conferences.
Method of assessment
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Written exam
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explore and analyze the process of new product and technology development in a commercial environment,
Contribution to Program Outcomes
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Define and manipulate advanced concepts of Science of Strategy
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Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
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Find out new methods to improve his/her knowledge
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Effectively express his/her research ideas and findings both orally and in writing
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Defend research outcomes at seminars and conferences.
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Demonstrating professional and ethical responsibility.
Method of assessment
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Homework assignment
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Term paper
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identify the main issues in new product and technology development.
Contribution to Program Outcomes
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Define and manipulate advanced concepts of Science of Strategy
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Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
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Find out new methods to improve his/her knowledge
Method of assessment
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Homework assignment
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Seminar/presentation
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Term paper
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Contents
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Week 1: |
What is product? |
Week 2: |
Product types and features |
Week 3: |
The relationships between product, technology and innovation |
Week 4: |
Product management |
Week 5: |
Product development method and strategies |
Week 6: |
Project management in the context of product development |
Week 7: |
Feasibility studies for products |
Week 8: |
Prototype development |
Week 9: |
Cases studies on new product development and discussions MIDTERM EXAM |
Week 10: |
Product tests |
Week 11: |
Product marketing and manufacturing |
Week 12: |
New trends in product development |
Week 13: |
Project presentation |
Week 14: |
Project presentation |
Week 15*: |
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Week 16*: |
FINAL EXAM |
Textbooks and materials: |
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Recommended readings: |
Cooper, R., Winning At New Products: Accelerating The Process From Idea To Launch, 1993, Basic Books
Tidd, J. & Bessant, J. Managing Innovation: Integrating Technological, Market and Organizational Change, 2009, John Wiley & Sons
Barkley, B., Project Management in New Product Development, 2007, McGraw-Hill Professional. |
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* Between 15th and 16th weeks is there a free week for students to prepare for final exam.
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Assessment
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Method of assessment |
Week number |
Weight (%) |
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Mid-terms: |
8 |
30 |
Other in-term studies: |
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0 |
Project: |
13, 14 |
10 |
Homework: |
5,12 |
10 |
Quiz: |
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0 |
Final exam: |
16 |
50 |
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Total weight: |
(%) |
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Workload
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Activity |
Duration (Hours per week) |
Total number of weeks |
Total hours in term |
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Courses (Face-to-face teaching): |
3 |
14 |
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Own studies outside class: |
3 |
14 |
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Practice, Recitation: |
0 |
0 |
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Homework: |
6 |
10 |
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Term project: |
10 |
2 |
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Term project presentation: |
1 |
2 |
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Quiz: |
0 |
0 |
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Own study for mid-term exam: |
10 |
1 |
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Mid-term: |
1 |
1 |
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Personal studies for final exam: |
10 |
1 |
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Final exam: |
2 |
1 |
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Total workload: |
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Total ECTS credits: |
* |
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* ECTS credit is calculated by dividing total workload by 25. (1 ECTS = 25 work hours)
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