Syllabus ( SSTR 651 )
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Basic information
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| Course title: |
Strategic Management And Business Policy |
| Course code: |
SSTR 651 |
| Lecturer: |
Assoc. Prof. Dr. Serhat ERAT
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| ECTS credits: |
7.5 |
| GTU credits: |
3 (3+0+0) |
| Year, Semester: |
1/2, Fall and Spring |
| Level of course: |
Second Cycle (Master's) |
| Type of course: |
Area Elective
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| Language of instruction: |
Turkish
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| Mode of delivery: |
Face to face
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| Pre- and co-requisites: |
none |
| Professional practice: |
No |
| Purpose of the course: |
This course aims to inform participants of the vision, mission, objectives, politics and strategies of firms. |
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Learning outcomes
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Upon successful completion of this course, students will be able to:
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Explain the integrative nature of strategic management
Contribution to Program Outcomes
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Define and manipulate advanced concepts of Science of Strategy
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Formulate and solve complex problems concerning management strategies and national security strategies
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Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
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Find out new methods to improve his/her knowledge
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Effectively express his/her research ideas and findings both orally and in writing
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Defend research outcomes at seminars and conferences.
Method of assessment
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Written exam
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Apply the strategic management process to analyze and improve organizational performance
Contribution to Program Outcomes
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Define and manipulate advanced concepts of Science of Strategy
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Acquire scientific knowledge
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Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
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Find out new methods to improve his/her knowledge
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Effectively express his/her research ideas and findings both orally and in writing
Method of assessment
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Written exam
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Explain the importance of internal and external analyzes of an organization's environment in formulating strategy
Contribution to Program Outcomes
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Define and manipulate advanced concepts of Science of Strategy
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Acquire scientific knowledge
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Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
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Effectively express his/her research ideas and findings both orally and in writing
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Defend research outcomes at seminars and conferences.
Method of assessment
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Written exam
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Analyse the role of marketing, accounting and finance, operations management and human resource management in developing strategy
Contribution to Program Outcomes
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Define and manipulate advanced concepts of Science of Strategy
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Work effectively in multi-disciplinary research teams
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Effectively express his/her research ideas and findings both orally and in writing
Method of assessment
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Written exam
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Seminar/presentation
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Term paper
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Identify the role of leadership, organizational structure and change-management in strategy-implementation
Contribution to Program Outcomes
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Define and manipulate advanced concepts of Science of Strategy
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Acquire scientific knowledge
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Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
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Effectively express his/her research ideas and findings both orally and in writing
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Demonstrating professional and ethical responsibility.
Method of assessment
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Written exam
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Seminar/presentation
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Term paper
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Contents
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| Week 1: |
Introduction of course syllabus and general overview |
| Week 2: |
An introduction to strategic management |
| Week 3: |
Analysis of external evironment |
| Week 4: |
Analysis of internal environment |
| Week 5: |
Context evaluation matrix |
| Week 6: |
Strategy Formulation |
| Week 7: |
Business Level Strategy |
| Week 8: |
Midterm exam, Business management strategies - Competitive strategies
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| Week 9: |
Corporate Level Strategy |
| Week 10: |
Functional strategies |
| Week 11: |
International and global strategies |
| Week 12: |
Strategy Implementation I |
| Week 13: |
Strategy Implementation II |
| Week 14: |
Strategy Evaluation and Control, Project presentation |
| Week 15*: |
-
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| Week 16*: |
Final Exam |
| Textbooks and materials: |
Prof.Dr. Hayri Ülgen ve Yard.Doç.Dr.Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta Yayınevi, İstanbul, 2010
Thomson, A.A., & Strickland, A.J., Strategic Management, 12th edition, McGraw-Hill, Boston, 2001 |
| Recommended readings: |
Prof. Dr. Erol EREN, Stratejik Yönetim ve İşletme Politikası, Beta Yayınevi, İstanbul, 2002
Johnson, G. Scholes K. & Whittington, R., Exploring Corporate Strategy: text and cases, 7th edition, Pearson Education, Harlow, 2006 |
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* Between 15th and 16th weeks is there a free week for students to prepare for final exam.
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Assessment
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| Method of assessment |
Week number |
Weight (%) |
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| Mid-terms: |
8 |
30 |
| Other in-term studies: |
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0 |
| Project: |
11,12,13,14 |
20 |
| Homework: |
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0 |
| Quiz: |
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0 |
| Final exam: |
16 |
50 |
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Total weight: |
(%) |
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Workload
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| Activity |
Duration (Hours per week) |
Total number of weeks |
Total hours in term |
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| Courses (Face-to-face teaching): |
3 |
14 |
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| Own studies outside class: |
3 |
14 |
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| Practice, Recitation: |
0 |
0 |
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| Homework: |
0 |
0 |
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| Term project: |
7 |
12 |
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| Term project presentation: |
1 |
1 |
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| Quiz: |
0 |
0 |
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| Own study for mid-term exam: |
10 |
1 |
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| Mid-term: |
1 |
1 |
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| Personal studies for final exam: |
10 |
1 |
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| Final exam: |
2 |
1 |
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Total workload: |
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Total ECTS credits: |
* |
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* ECTS credit is calculated by dividing total workload by 25. (1 ECTS = 25 work hours)
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