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Syllabus ( SSTR 651 )


   Basic information
Course title: Strategic Management And Business Policy
Course code: SSTR 651
Lecturer: Assoc. Prof. Dr. Serhat ERAT
ECTS credits: 7.5
GTU credits: 3 (3+0+0)
Year, Semester: 1/2, Fall
Level of course: Second Cycle (Master's)
Type of course: Area Elective
Language of instruction: Turkish
Mode of delivery: Face to face
Pre- and co-requisites: none
Professional practice: No
Purpose of the course: This course aims to inform participants of the vision, mission, objectives, politics and strategies of firms.
   Learning outcomes Up

Upon successful completion of this course, students will be able to:

  1. Explain the integrative nature of strategic management

    Contribution to Program Outcomes

    1. Define and manipulate advanced concepts of Science of Strategy
    2. Formulate and solve complex problems concerning management strategies and national security strategies
    3. Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
    4. Find out new methods to improve his/her knowledge
    5. Effectively express his/her research ideas and findings both orally and in writing
    6. Defend research outcomes at seminars and conferences.

    Method of assessment

    1. Written exam
  2. Apply the strategic management process to analyze and improve organizational performance

    Contribution to Program Outcomes

    1. Define and manipulate advanced concepts of Science of Strategy
    2. Acquire scientific knowledge
    3. Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
    4. Find out new methods to improve his/her knowledge
    5. Effectively express his/her research ideas and findings both orally and in writing

    Method of assessment

    1. Written exam
  3. Explain the importance of internal and external analyzes of an organization's environment in formulating strategy

    Contribution to Program Outcomes

    1. Define and manipulate advanced concepts of Science of Strategy
    2. Acquire scientific knowledge
    3. Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
    4. Effectively express his/her research ideas and findings both orally and in writing
    5. Defend research outcomes at seminars and conferences.

    Method of assessment

    1. Written exam
  4. Analyse the role of marketing, accounting and finance, operations management and human resource management in developing strategy

    Contribution to Program Outcomes

    1. Define and manipulate advanced concepts of Science of Strategy
    2. Work effectively in multi-disciplinary research teams
    3. Effectively express his/her research ideas and findings both orally and in writing

    Method of assessment

    1. Written exam
    2. Seminar/presentation
    3. Term paper
  5. Identify the role of leadership, organizational structure and change-management in strategy-implementation

    Contribution to Program Outcomes

    1. Define and manipulate advanced concepts of Science of Strategy
    2. Acquire scientific knowledge
    3. Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
    4. Effectively express his/her research ideas and findings both orally and in writing
    5. Demonstrating professional and ethical responsibility.

    Method of assessment

    1. Written exam
    2. Seminar/presentation
    3. Term paper
   Contents Up
Week 1: Introduction of course syllabus and general overview
Week 2: An introduction to strategic management
Week 3: Analysis of external evironment
Week 4: Analysis of internal environment
Week 5: Context evaluation matrix
Week 6: Strategy Formulation
Week 7: Business Level Strategy
Week 8: Midterm exam
Week 9: Corporate Level Strategy
Week 10: Functional strategies
Week 11: International and global strategies
Week 12: Strategy Implementation I
Week 13: Strategy Implementation II
Week 14: Strategy Evaluation and Control
Week 15*: Corporate governance
Week 16*: Final Exam
Textbooks and materials: Prof.Dr. Hayri Ülgen ve Yard.Doç.Dr.Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta Yayınevi, İstanbul, 2010

Thomson, A.A., & Strickland, A.J., Strategic Management, 12th edition, McGraw-Hill, Boston, 2001
Recommended readings: Prof. Dr. Erol EREN, Stratejik Yönetim ve İşletme Politikası, Beta Yayınevi, İstanbul, 2002

Johnson, G. Scholes K. & Whittington, R., Exploring Corporate Strategy: text and cases, 7th edition, Pearson Education, Harlow, 2006
  * Between 15th and 16th weeks is there a free week for students to prepare for final exam.
Assessment Up
Method of assessment Week number Weight (%)
Mid-terms: 8 30
Other in-term studies: 0
Project: 11,12,13,14 20
Homework: 0
Quiz: 0
Final exam: 16 50
  Total weight:
(%)
   Workload Up
Activity Duration (Hours per week) Total number of weeks Total hours in term
Courses (Face-to-face teaching): 3 14
Own studies outside class: 3 14
Practice, Recitation: 0 0
Homework: 0 0
Term project: 7 12
Term project presentation: 1 1
Quiz: 0 0
Own study for mid-term exam: 10 1
Mid-term: 1 1
Personal studies for final exam: 10 1
Final exam: 2 1
    Total workload:
    Total ECTS credits:
*
  * ECTS credit is calculated by dividing total workload by 25.
(1 ECTS = 25 work hours)
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