• Basic information
• Learning outcomes
• Contents
• Assessment
• Workload

Learning outcomes

Upon successful completion of this course, students will be able to:

1. Introduce to the basic concepts and the terminology about Consumer Behavior

   Contribution to Program Outcomes

   1. Define and manipulate advanced concepts of Management in a specialized way
   2. Pick out and validate problems relevant to his/her field,
   3. Understand relevant research methodologies and techniques and their appropriate application within his/her research field,
   4. Gain original, independent and critical thinking, develop theoretical concepts and tools,
   5. Analyze critically and evaluate his/her findings and those of others,
   6. Question and find out innovative approaches.
   7. Work effectively in multi-disciplinary research teams,
   8. Summarize, document, report and reflect on progress,
   9. Effectively express his/her research ideas and findings both orally and in writing
   10. Defend research outcomes at seminars and conferences.
   11. Write progress reports clearly on the basis of published documents, thesis, etc
   12. Be aware of issues relating to the rights of other researchers and of research subjects e.g. confidentiality, attribution, copyright, ethics, malpractice, ownership of data.

   Method of assessment

   1. Written exam
   2. Seminar/presentation
   3. Term paper
2. Discuss the Consumer behavior's impact on purchasing decisions and businesses .

   Contribution to Program Outcomes

   1. Define and manipulate advanced concepts of Management in a specialized way
   2. Pick out and validate problems relevant to his/her field,
   3. Understand relevant research methodologies and techniques and their appropriate application within his/her research field,
   4. Gain original, independent and critical thinking, develop theoretical concepts and tools,
   5. Analyze critically and evaluate his/her findings and those of others,
   6. Work effectively in multi-disciplinary research teams,
   7. Summarize, document, report and reflect on progress,
   8. Support his/her ideas with various arguments and present them clearly to a range of audience, formally and informally through a variety of techniques
   9. Defend research outcomes at seminars and conferences.
   10. Be aware of issues relating to the rights of other researchers and of research subjects e.g. confidentiality, attribution, copyright, ethics, malpractice, ownership of data.

   Method of assessment

   1. Seminar/presentation
3. Develop knowledge regarding behavioral models and their application in marketing and managerial decision making process.

   Contribution to Program Outcomes

   1. Define and manipulate advanced concepts of Management in a specialized way
   2. Pick out and validate problems relevant to his/her field,
   3. Understand relevant research methodologies and techniques and their appropriate application within his/her research field,
   4. Gain original, independent and critical thinking, develop theoretical concepts and tools,
   5. Analyze critically and evaluate his/her findings and those of others,
   6. Question and find out innovative approaches.
   7. Work effectively in multi-disciplinary research teams,
   8. Summarize, document, report and reflect on progress,
   9. Effectively express his/her research ideas and findings both orally and in writing
   10. Support his/her ideas with various arguments and present them clearly to a range of audience, formally and informally through a variety of techniques
   11. Defend research outcomes at seminars and conferences.
   12. Write progress reports clearly on the basis of published documents, thesis, etc
   13. Be aware of issues relating to the rights of other researchers and of research subjects e.g. confidentiality, attribution, copyright, ethics, malpractice, ownership of data.

   Method of assessment

   1. Written exam
   2. Seminar/presentation
   3. Term paper

Contents
Week 1:	Consumer Behavior Concept, Attiributes and The Importance of Consumer Behavior in Marketing, Interdisciplinary Approach to Consumer Behavior
Week 2:	Consumer Behavior Theory and Marketing Strategy
Week 3:	Perception and its Impact on Consumer Behaviors
Week 4:	Attitude Theory and Measurement
Week 5:	Belief, Attitude, Intention Basics and Behavior
Week 6:	Belief, Attitude, Intention and Behavior Alteration
Week 7:	Attitude -Bahavior Relationship
Week 8:	Attitude Change and Persuasion + Midterm exam
Week 9:	The Effects of Learning Theory and Memory on Consumer Behavior
Week 10:	Motivation Theories and its Impact on Consumer Behavior
Week 11:	Household Decision Making, Organizational Buying Behavior and Decision Making
Week 12:	The Effect of Groups on Consumer Behavior and Social Media
Week 13:	The effects of Social Class and Lİfestyles on Consumer Behavior
Week 14:	The Effect of culture and Subculture on Consumer Behavior, Student presentations
Week 15*:	...
Week 16*:	Final exam
Textbooks and materials:	1. Haugtvedt, C. P., Herr, P., & Kardes, F. (Eds.). (2012). Handbook of consumer psychology. Psychology Press.
Recommended readings:	• Bettman, James R. (1979), An Information Processing Theory of Consumer Behavior, Reading, Mass: Addison-Wesley. • Eagly, Alice H. and Shelley Chaiken (1993), The Psychology of Attitudes, Orlando, FL: Harcourt Brace Jovanovich. • Fishbein, M. and Izek Ajzen (1975), Belief, Attitude, Intention, and Behavior: An introduction to theory and research, Reading, Mass: Addison-Wesley. • Fiske, Susan T. and Shelly E. Taylor (1991), Social Cognition, Reading, Mass: Addison-Wesley. • Hoyer, W. and D. MacInnis, Consumer Behavior, 5th Edition, Boston: Houghton Mifflin. • Peter, Paul and Olson, J. Consumer Behavior and marketing Strategy, 7th Edition, McGraw-Hill Irwin, 2005 • Petty, Richard E. and John T. Cacioppo (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer-Verlag. • Petty, Richard E. and Jon A. Krosnick (1995), Attitude Strength: Antecedents and Consequences, Lawrence Erlbaum. • Robertson, Thomas and H. Kassarjian (1991), Handbook of Consumer Behavior, Englewood Cliffs, NJ: Prentice Hall. • Solomon, Michael R. (2004). Consumer Behavior: Buying, Having, and Being. 6th Edition, Pearson Prentice Hall: New Jersey.
	* Between 15th and 16th weeks is there a free week for students to prepare for final exam.

Assessment
Method of assessment	Week number	Weight (%)
Mid-terms:		0
Other in-term studies:		0
Project:	4,5,6,7,8,9	30
Homework:	10,11,12,13,14,15	30
Quiz:		0
Final exam:	16	40
	Total weight:	(%)

Workload
Activity	Duration (Hours per week)	Total number of weeks	Total hours in term
Courses (Face-to-face teaching):	3	14
Own studies outside class:	3	14
Practice, Recitation:	0	0
Homework:	2	13
Term project:	10	3
Term project presentation:	1	1
Quiz:	0	0
Own study for mid-term exam:	10	2
Mid-term:	2	1
Personal studies for final exam:	10	2
Final exam:	2	1
		Total workload:
		Total ECTS credits:	*
	* ECTS credit is calculated by dividing total workload by 25. (1 ECTS = 25 work hours)