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Syllabus ( SSTR 648 )


   Basic information
Course title: New Product And Technology Development
Course code: SSTR 648
Lecturer: Prof. Dr. Ali Ekber AKGÜN
ECTS credits: 7.5
GTU credits: 3 (3+0+0)
Year, Semester: 1/2, Fall and Spring
Level of course: Second Cycle (Master's)
Type of course: Area Elective
Language of instruction: Turkish
Mode of delivery: Face to face
Pre- and co-requisites: none
Professional practice: No
Purpose of the course: The aim of this course is to study all the stages of product and process development from a product’s conception to its launch in the market place and to help the participants gain a wider perspective on innovation and new product and technology development process.
   Learning outcomes Up

Upon successful completion of this course, students will be able to:

  1. appreciate the need and importance of new product development that satisfy the needs of customers,

    Contribution to Program Outcomes

    1. Define and manipulate advanced concepts of Science of Strategy
    2. Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
    3. Find out new methods to improve his/her knowledge
    4. Effectively express his/her research ideas and findings both orally and in writing
    5. Defend research outcomes at seminars and conferences.

    Method of assessment

    1. Written exam
  2. explore and analyze the process of new product and technology development in a commercial environment,

    Contribution to Program Outcomes

    1. Define and manipulate advanced concepts of Science of Strategy
    2. Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
    3. Find out new methods to improve his/her knowledge
    4. Effectively express his/her research ideas and findings both orally and in writing
    5. Defend research outcomes at seminars and conferences.
    6. Demonstrating professional and ethical responsibility.

    Method of assessment

    1. Homework assignment
    2. Term paper
  3. identify the main issues in new product and technology development.

    Contribution to Program Outcomes

    1. Define and manipulate advanced concepts of Science of Strategy
    2. Continuously develop their knowledge and skills in order to adapt to a rapidly developing technological environment
    3. Find out new methods to improve his/her knowledge

    Method of assessment

    1. Homework assignment
    2. Term paper
   Contents Up
Week 1: What is product?
Week 2: Product types and features
Week 3: The relationships between product, technology and innovation
Week 4: Product management
Week 5: Product development method and strategies
Week 6: Project management in the context of product development
Week 7: Feasibility studies for products
Week 8: Prototype development
Week 9: Midterm exam - cases studies on new product development and discussions
Week 10: Product tests
Week 11: Product marketing and manufacturing
Week 12: New trends in product development
Week 13: Presentations
Week 14: Presentations
Week 15*: General review
Week 16*: Final examination
Textbooks and materials:
Recommended readings: Cooper, R., Winning At New Products: Accelerating The Process From Idea To Launch, 1993, Basic Books

Tidd, J. & Bessant, J. Managing Innovation: Integrating Technological, Market and Organizational Change, 2009, John Wiley & Sons

Barkley, B., Project Management in New Product Development, 2007, McGraw-Hill Professional.
  * Between 15th and 16th weeks is there a free week for students to prepare for final exam.
Assessment Up
Method of assessment Week number Weight (%)
Mid-terms: 9 30
Other in-term studies: 0
Project: 10,11,12 10
Homework: 5,6,7,8,9,10,11,12,13,14 10
Quiz: 0
Final exam: 16 50
  Total weight:
(%)
   Workload Up
Activity Duration (Hours per week) Total number of weeks Total hours in term
Courses (Face-to-face teaching): 3 14
Own studies outside class: 3 14
Practice, Recitation: 0 0
Homework: 6 10
Term project: 10 2
Term project presentation: 1 1
Quiz: 0 0
Own study for mid-term exam: 10 1
Mid-term: 1 1
Personal studies for final exam: 10 1
Final exam: 2 1
    Total workload:
    Total ECTS credits:
*
  * ECTS credit is calculated by dividing total workload by 25.
(1 ECTS = 25 work hours)
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