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Syllabus ( MIST 514 )


   Basic information
Course title: Digital Transformation
Course code: MIST 514
Lecturer: Assoc. Prof. Dr. Farid HUSEYNOV
ECTS credits: 7.5
GTU credits: 3 (3+0+0)
Year, Semester: 1/2, Fall and Spring
Level of course: Second Cycle (Master's)
Type of course: Area Elective
Language of instruction: Turkish
Mode of delivery: Face to face
Pre- and co-requisites: None
Professional practice: No
Purpose of the course: This course aims to provide students with a comprehensive understanding of organizational adaptation to the digital age. Through a blend of theoretical knowledge and practical skills, students explore topics such as Digital Customer Experience Management, Social Interaction, Digital Marketing, Digital Commerce, Digital Channel Management, Knowledge & Content Management, Customization & Personalization, Digital Intelligence, Digital Data Management, Digital Infrastructure Management, Digital Alignment, and Digital Capability Planning Methodology. By delving into these areas, students learn to strategically plan and develop digital capabilities, ensuring alignment with organizational goals while harnessing the power of digital tools and technologies to drive business growth and innovation. By the end of the course, students will emerge with a robust skill set and a deep understanding of the strategic implications of digital transformation, positioning them as valuable assets in today's rapidly evolving digital landscape.
   Learning outcomes Up

Upon successful completion of this course, students will be able to:

  1. Develop comprehensive strategies for corporate adaptation to the digital age.

    Contribution to Program Outcomes

    1. Define and implement advanced Management Information Systems and Information Technologies concepts
    2. Develop and implement strategies for managing the digital transformation of businesses
    3. Follow new technology trends, assess and use technological innovations suitable for the business
    4. Acquire scientific knowledge and work independently
    5. Develop an awareness of continuous learning in relation with modern technology
    6. Find out new methods to improve his/her knowledge
    7. Develop awareness for new professional applications and ability to interpret them

    Method of assessment

    1. Written exam
    2. Homework assignment
    3. Term paper
  2. Apply theoretical knowledge and practical skills to explore key topics such as Digital Customer Experience Management, Social Interaction, Digital Marketing, and Digital Commerce.

    Contribution to Program Outcomes

    1. Define and implement advanced Management Information Systems and Information Technologies concepts
    2. Develop and implement strategies for managing the digital transformation of businesses
    3. Effectively use the latest technology in data processing and database management
    4. Increase efficiency and optimize decision-making processes in business operations by using artificial intelligence techniques
    5. Follow new technology trends, assess and use technological innovations suitable for the business
    6. Work effectively in multi-disciplinary research teams
    7. Acquire scientific knowledge and work independently
    8. Develop an awareness of continuous learning in relation with modern technology
    9. Effectively express his/her research ideas and findings both orally and in writing

    Method of assessment

    1. Written exam
    2. Homework assignment
    3. Term paper
  3. Develop proficiency in Digital Alignment and Digital Capability Planning Methodology to strategically plan and implement digital initiatives aligned with organizational goals.

    Contribution to Program Outcomes

    1. Define and implement advanced Management Information Systems and Information Technologies concepts
    2. Develop and implement strategies for managing the digital transformation of businesses
    3. Examine complex business and technology problems in the light of information systems theories and develop technology-focused solutions
    4. Effectively use the latest technology in data processing and database management
    5. Follow new technology trends, assess and use technological innovations suitable for the business
    6. Acquire scientific knowledge and work independently
    7. Develop an awareness of continuous learning in relation with modern technology
    8. Effectively express his/her research ideas and findings both orally and in writing
    9. Demonstrate professional and ethical responsibility

    Method of assessment

    1. Written exam
    2. Homework assignment
    3. Term paper
  4. Effectively leverage digital tools and technologies to drive business growth and innovation in today's rapidly evolving digital environment.

    Contribution to Program Outcomes

    1. Define and implement advanced Management Information Systems and Information Technologies concepts
    2. Develop and implement strategies for managing the digital transformation of businesses
    3. Examine complex business and technology problems in the light of information systems theories and develop technology-focused solutions
    4. Effectively use the latest technology in data processing and database management
    5. Increase efficiency and optimize decision-making processes in business operations by using artificial intelligence techniques
    6. Follow new technology trends, assess and use technological innovations suitable for the business
    7. Work effectively in multi-disciplinary research teams
    8. Develop an awareness of continuous learning in relation with modern technology
    9. Effectively express his/her research ideas and findings both orally and in writing

    Method of assessment

    1. Written exam
    2. Homework assignment
    3. Term paper
   Contents Up
Week 1: Digital Customer Experience Management
Week 2: Social Interaction
Week 3: Digital Marketing, Assignment 1
Week 4: Digital Commerce
Week 5: Digital Channel Management
Week 6: Knowledge & Content Management
Week 7: Customization & Personalization
Week 8: Digital Intelligence
Week 9: Digital Data Management, Midterm Exam
Week 10: Digital Infrastructure Management
Week 11: Digital Alignment, Assignment 2
Week 12: Ethical and Social Issues, Introduction to Term Projects
Week 13: Term Projects
Week 14: Term Projects
Week 15*:
Week 16*: Final Exam
Textbooks and materials: An, J. (2019). 77 Building Blocks of Digital Transformation: The Digital Capability Model. eBook Partnership.
Recommended readings: Gupta, S. (2018). Driving Digital Strategy: A Guide to Reimagining your Business. Harvard Business Press.
  * Between 15th and 16th weeks is there a free week for students to prepare for final exam.
Assessment Up
Method of assessment Week number Weight (%)
Mid-terms: 9 30
Other in-term studies: 0
Project: 12, 13, 14 20
Homework: 3, 11 10
Quiz: 0
Final exam: 16 40
  Total weight:
(%)
   Workload Up
Activity Duration (Hours per week) Total number of weeks Total hours in term
Courses (Face-to-face teaching): 3 14
Own studies outside class: 4 14
Practice, Recitation: 0 0
Homework: 6 2
Term project: 9 3
Term project presentation: 2 1
Quiz: 0 0
Own study for mid-term exam: 5 3
Mid-term: 2 1
Personal studies for final exam: 6 5
Final exam: 2 1
    Total workload:
    Total ECTS credits:
*
  * ECTS credit is calculated by dividing total workload by 25.
(1 ECTS = 25 work hours)
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